adviser in designing and marketing, and Stefan Preto is a specialist in mass market consumer and retail, who was a consultant for more than twenty years (3M, BASF, Carrefour …). Masterlock
is also the author of iPhone application TheBrandGenerator.
http://www. thebrandgenerator. Com
Apple Store – 6 facts about the marketing strategy for iPhone applications.
and the App Store (which sells applications for the iPhone), is a great business model for Apple, of course, that has a distribution network in a comprehensive and integrated, at no cost storage or purchase of software vendors (Apple delivered a percentage of sums paid by buyers). It all started a
There is currently no verification of models and applications in the market feel a bit ‘, changing the price and the exercise of its strategy day after day.
The fundamental question that arises is to use a free application, to attract consumers and then switch to full versions of paid leave. The other issue is the level of flexibility in price to the consumer is willing to pay.
response measurement hypermarket, Nescafe, China and it seems the best way to understand how this new market.
1-1 reports. Do not you see, not sold. Terms and hypermarket and applies to AppleStore.
Strong Apple Store (80 references 000) is a large hypermarket. With shelves and products at home. Consumer comes through the shop door, and then visits various departments: Games, Business, comics, books, Education. . . .
entrance of each section, and on the shelves, and sold books. Ward, first find a good supplier. After that, sales are low. The sales decline more, as going to the bottom of shelves.
2 – Descent 2. A new market, new products, new categories of consumers: New ways to buy. ‘s
hypermarkets in China. Why China? There, and consume very modern. And our Chinese friends, as everyone in the Apple store.
We just walk there, and we look forward, we discover, buy a bit ‘. We take our time to read the signs of the products. Through the discovery of a whole series of things that we did not know before. Or things we knew, but they were packaged differently. And the promotion of many girls, so beautiful, that allows us to test for free tastings of new products.
3-3 Chronicle. Promotion or not to upgrade, and this is the problem! Strong> and Nescafe? Coffee is a new product in China, which was developed by statut a high level. I drink coffee, and I am modern, like an American. They are also expensive, can not afford. And the coffee is the recovery and gives a good health, the walk makes neurons more efficiently. Nescafe experiencing strong success in China, thanks to the call for investment is very important for the existence of a large number of intermediaries to promote the coffee shops. You
hypermarket in the city of Shanghai in the corridor that passes a portion of coffee. The input section, a beautiful girl to strengthen the brand Nescaf, a white shirt, red jacket, skirt was waiting behind the cab. 4-4
Chronicle. Can only be improved communication between brands. Trademarks are very important in the AppStore?
you walk past, offering a smile to taste the cup. If you have some ‘of hunger, time, or you’re stingy, you take the cup and drink. That is all. I will buy this brand of coffee you want and maybe even Earth.
if you are already a consumer of Nescafe (and you’re hungry, thirsty …), and take the cup. You will find the better your brand to give you a small unexpected gift, and share with others the brand of my country, and this gives you self-value (self-promotion: “mark to give my gift of all, a true mark Nice factory, my brand “). I probably think there is a lot of coffee at home, and buy one. If the shopping list. . . You bought it anyway.
e. If you do not like coffee:
zero impact is not seen until the promoter.
5-5 facts. Viral marketing and promotion for the store: When you kill the improvement of viral communication. you
Chinese colleagues have just arrived in town.
learn a lot, you have not seen anything like this number a lot of things, strange things and you have no idea. So far it is written in Chinese, but you do not understand very well. See the girl with her cup, coffee is written. What is coffee? Something for long nose, and certainly must be disgusting, and complex, what’s the point? Be considered so complex that not even dare to approach the wedding, and I was an idiot.
you can return to the field of private building, where 15 of your colleagues during the construction. One of your neighbors offers coffee, but before I explain how to drink, and when, and why is good, and is also the case! When you press the payment, buy it, and returned to the village, to show that you’re not a farmer.
If you are the negative aspects of coffee tasting provided by the demonstrators, it was nice, I spat on the spot: “Bouah, what is this thing stinks vomiting? something diabolical long nose!” And back to the barracks and said that you have a friend: “You drink this stuff sucks for you? I’ve tasted, not for me!”
Nescafe relatively inexpensive for Chinese, but because it is a good product and well done. Now there are Chinese brands, although cheaper, and certainly not so well (how the consumer thinks it is more convenient, is the worst). Nestl can sell much cheaper, but no longer have the forum to make a lot of contacts. The margin will be reduced significantly (and this is not a linear curve).
6 – Proceedings of the 6. Have a strategy to adapt to the types of applications. all this applies fully to the store: to provide free testing is a good strategy, if the application is a simple concept known (racing game), and if there was a strong climate competitive. Communication with consumers will help provide a bit ‘more (tips, tutorials ,…)
for new products more complicated the consumer: does not work, I know there is a threat to kill the product from the negative buzz.
and after a low price is required if the base material, with lots of competition. If you have some applications and functions of one or interesting differences and marketing, so consumers will be willing to pay the price.
and the consumer will be the ambassador of the product, can pay a rate “good application that will be used, and the protesters are private.